Brands that fascinate do this…..[Interview]

by Amy on September 9, 2014

I’ll be honest. I used to think that branding was another way of putting up a facade — an image for other people of someone you’re not to get them to see you and your business in a flattering light. Perfectionism and approval seeking on a large scale. And expensive! And I had a very boring brand (and I was trying to be someone else in my biz, no surprise).

Nowadays they say I have a great brand… And here’s what I learned: The difference between boring and fascinating is brand. And the way to get a great brand is not to hire a brand consultant to tell YOU how to look interesting. The way to have a great brand is to BE interesting by being YOU uncensored. No hiding. No perfecting. No glossing over the parts of you that you don’t want other people to see.

Which is why I love Kristen. She helps her clients uncover their personal brand as “the sweet spot where you, your purpose and your business intersect; the place where you can equally make the most money, and be of the most service, while being fully yourself and fully alive.” 

After talking to her I get that the most fascinating brands are the ones blinging out the REAL not pretending to be something else.

Check out our conversation and don’t miss the giveaway question below…

To be entered to win FREE access to Kristen’s popular branding course Ignite Your Purpose ($197 VALUE) respond to the giveaway question in the comments below!

What makes you feel most alive? (HINT: These passions point directly to your purpose)

Want to a chance to talk to Kristen about your brand? Hop on over to to apply for a complimentary session. Spots are limited though so hurry up!

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{ 8 comments… read them below or add one }

Jeanne Ballard September 11, 2014 at 1:39 pm

I feel most alive when I am able to give someone a warm, safe, place to “land.” Then and only then is there an opportunity to be a change agent for that individual. I am also in a state of bliss when I am watching my three year old Clydesdale mare running free in her pasture or the arena. The joy she feels when she throws her mane from side to side as she gallops is contagious. This is what I have learned from my four legged baby….joy is contagious. When someone “catches” that joy from me I am living the dream!


Kristen September 12, 2014 at 7:02 pm

You are AMAZING. I love the technicolor description you offered here. It’s awesome to know why you feel alive. That freedom you see with your mare is the same freedom you’re giving to your clients. Keep chasing it – ever refining your services to best deliver that feeling. Sounds like a BIG part of why people want to work with you specifically!


Anne DeMarsay September 11, 2014 at 9:28 pm

Creating! I love to bring together diverse elements to create a design that draws my audience into an experience. It may be a conceptual design, made of words: a story, an essay, or a even a plan. Or it may be a visual design using color, texture, and form: a custom framing design, a merchandising display, a flower arrangement, a collage.


Kristen September 12, 2014 at 7:05 pm

Wow Anne! Love this. You really do know how to make the invisible world visible for us to enjoy. what an amazing gift. Now that you know THIS is what makes you feel alive, you can build it into your personal brand by talking about your creative steps, what inspires you when you’re creating something, and how to enjoy the process without the hangups of perfectionism and self-critique. What an incredible gift you have to share with us!


Anne DeMarsay September 18, 2014 at 7:05 pm

Thank you so much for the inspiring words, Kristen! My browser was acting up, and I’m only now able to read comments and responses on Amy’s website, so I’m a bit late responding.


Janet September 12, 2014 at 9:04 am

Hi thanks for that, I found it a really enjoyable way to look at my business in a much more creative way than the masculine-ish model of pushing & striving I often feel i should be doing but it doesn’t feel right! What makes me feel most alive is standing on a beach watching the sky & sea & feeeling part of everything. I’ll have to get to work on that!
Thanks again!


Kristen September 12, 2014 at 7:07 pm

Nice one Janet. Dig even deeper – what does that do for you? What does it give you that you can’t get anywhere else? The answer to questions like these will help you understand the feeling you’d prefer to have in your business – and ultimately – the feelings your clients have with you when you’re at your best. THIS is what you want to brand. 🙂 It’s what makes working with you unique and different from everyone else who does what you do.


Lindsay September 13, 2014 at 5:31 pm

I feel most alive when learning and have insightful conversations with those that are either doing the teaching or learning. This learning doesn’t always need to be an academic setting; I’ve found it in business, in nature, any place is a good place to learn. I really get energized by helping people solve problems or cut through their mind clutter to find solutions that work best for them (as opposed to them not even seeing a path or being stuck in a “should” situation). I come alive when connecting with people, which is new for me. Somewhere along the way, I learned that keeping people at arm’s length and hiding emotions was the way to get ahead in business and life. That thought was not serving me in a positive way, so now I am working on rewriting that belief.

Also, I took your dare challenge and posted on FB, with #KristenIgnites! Hope some friends and family will offer their insights (I have a fairly quiet FB community).


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