1. “I have to be ready.”
This biz-killing thought is based on the idea that you, as is, are not good enough to start building your biz. Which is why you opt, instead, to fork out thousands of dollars for another credential, or training, or you spend months and months researching all the things you “need to know” to be able to do what you want to do.
No amount of training or preparation will help you feel ready to grow your business. In fact, I can promise you this: YOU WILL NEVER FEEL READY. [Tweet that!]
You just need to know enough to be dangerous. AND GET INTO ACTION!
2. “I have to be an extrovert.”
Confession: I’m an introvert. I may seem outgoing but – no offense– I’d much rather be ALONE reading my book where it is quiet and I don’t have to talk. ☺
You would not believe the number of people who think they have to be extroverted to succeed. So let me break this down:
Thinking you have to be an extrovert to succeed in business is the same as thoughts like, “I have to know the right people,” “I have to be attractive,” “I have to live in a big city.”
They’re all one thing:
Excuses. AKA lies in disguise “excusing you” from putting yourself out there.
In coaching for example, I don’t know any other industry better suited to introverts. I rarely go to social functions. When I speak on stage I escape quickly afterwards. I don’t leave my office much though. I can coach clients over the phone or Skype in my PJ’s. I teach classes and run launches from the comfort of my home using all the cool technologies that allow me to reach my people around the world.
I have clients in New Zealand, Canada, Mexico…
The truth is you can build a biz that fits your personality, no matter how many people you know, your geological location, or what your Body Mass Index happens to be.
Leverage your “flaws” to work for you.
If you like being around people then you can go to networking events, rent one of those communal office spaces, look for opportunities to speak in your community.
3. “I have to know how.”
A close cousin to “I have to be ready,” this thought will have you spending months and months in research mode.
No amount of research will protect you from the thing you’re really trying to avoid by doing all that research: FAILURE.
The thing you have to get is failure is part of success. The successful biz people you know are actually huge “failures.” Because…
They are willing to fail. The only way to reach a goal is to get into action, ready or not, and fail your way there. The key is to NOT make it mean anything about you. And take what you learn from the failure as feedback to help you do better the next time.
My mother didn’t teach me this either. You’re welcome.
4. “It’s hard to make money.”
Oh LORD the number of times I hear this one! Any biz owner who believes this is definitely NOT making any money.
It’s actually pretty EASY to make money when you learn a few important things:
1) There’s a sequence that works when building a business. Unfortunately you can’t start out doing what you see other successful businesses doing — websites, branding, fancy photos, video, PR, social media. All of this is pretty much off limits to you IF you aren’t making money yet AND you’d rather your “business” NOT be an expensive hobby disguised by a fabulous website.
2) There are specific skillsets you need to build to actually make money at what you do. For example, if you are an entrepreneur who offers a service: THE number one skill set you must build is SALES… If you can get over your bad attitude about it long enough to keep an open mind.
5. “Sales is slimy and manipulative.”
I teach coaches how to build a financially sustainable practice as quickly as possible. How? The biggest thing I tell them is to stop worrying about the website, the social media, the branding, and a bazillion other things they could be doing (that they see all the successful coaches doing) and start learning how to do sales.
The problem is a lot of dogooder types (coaches included) HATE sales. Many don’t even like to use the word. And I get it. We’ve all had crappy experiences with people trying to sell us stuff we don’t need. Or we feel crappy because we’ve tried to sell other people stuff we think they need.
There is a way to do sales from a place of service that leaves you with raving fans no matter what happens! I often get thank you notes after my sales calls — from people who don’t buy!
If you can open up to this as a possibility, you’ll be able build a very lucrative skillset that helps you serve your clients AND make money. But you’ve got to stop thinking ALL sales is slimy first.
There you have it!
If you’d like more information on how you can build your skills to grow a financially sustainable coaching or service based business as quickly as possible, click here to get on the early notification list for the next round of my hands on, courage building success program for coaches serious about stepping up and creating a financially sustainable, high impact, non-vanilla coaching practice for years to come.